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UK’s Ordnance Survey to launch mapping app in Australia

Ordnance Survey, the UK’s nationwide mapping company, is eyeing a global enlargement because it launches its first app in Australia.

Within the UK, OS Maps was first launched in 2016. The free app, geared toward walkers, cyclists, and campers, lets customers plot detailed strolling, working and biking routes, and likewise comply with ones laid down by others.

The app is constructed on open-source knowledge supplied by OpenStreetMaps, an impartial mission that goals to construct a Wikipedia-style free map of the world. For a further month-to-month price, customers can entry the whole vary of Ordnance Survey maps, together with the Explorer maps, which cowl Britain in 403 maps at a 1:25,000 scale, in addition to save maps for offline use – excellent when heading to distant areas.

There isn’t any such equal map for Australia, nonetheless, and so the organisation has as an alternative partnered with the federal authorities and numerous state governments to include their large-scale maps into the service.

The Three Sisters in the Blue Mountains.
The Three Sisters within the Blue Mountains. {Photograph}: OS Maps

“It has been a giant problem to launch an app in a brand new market whereas we’re going by way of a world pandemic,” mentioned OS’s managing director for leisure, Nick Giles. “From the analysis we now have carried out, we found how Australians share comparable behaviours and habits round having fun with the outside as we do in Nice Britain, with an insatiable urge for food for residing out of doors lively existence very similar to ourselves.

“We imagine out of doors lovers in Australia aren’t served effectively sufficient by the marketplace for discovering and planning walks, runs, cycles or hikes each on and off the crushed path. OS Maps will give them the power to plan their very own routes or uncover and obtain hundreds of readymade ones all around the nation.”

Nonetheless, Australian hikers mustn’t leap into the outback simply but. Though GPS-enabled mapping apps could make finding your self a breeze in contrast with awkwardly triangulating with a paper map, and the power to make use of a number of landmarks and a compass, a cellphone can run out of battery and go away its homeowners within the lurch.

The fragmented nature of the Australian state additionally means the protection, at launch, is much less full than within the UK. Hikers in New South Wales, for example, can entry a comparatively detailed map of state parks, appropriate for tough means discovering. However cross the border into the Australian Capital Territory and the protection in impact disappears, changed with a map so obscure it will be arduous to navigate even fundamental roads.

If the launch is profitable, Ordnance Survey hopes to broaden additional, to Canada, the US and New Zealand.

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