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On The Outside Encourages Fans To Find True Beauty ‘Both Inside & Outside’ In New Song ‘How Beautiful’

As a part of Worldwide Ladies’s Day, viral boy band On The Outdoors has launched the video for his or her uplifting vanity anthem, one which encourages everybody to embrace ‘How Lovely’ they’re on either side of their pores and skin.

William Shakespeare as soon as remarked in a sonnet how “rather more doth magnificence beauteous appear / By that candy decoration which fact doth give.” In a similar way (and with country-pop as an alternative of iambic pentameter), On The Outdoors encourages all – particularly ladies conditioned to doubt their self-worth and worth by a patriarchal society – to embrace their very own “fact” and energy within the new music video for his or her music,  “How Lovely.” The visible, launched on International Women’s Day (March 8), sees the band — Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen, and Sam Jenkins — serenade a bunch of girls staring into mirrors, in the end recognizing simply “how lovely” they are surely.

“Is magnificence strictly outlined by bodily attributes somebody possesses?  We don’t imagine so. We need to encourage others to find what makes them beautiful each inside and outdoors,” OTO tells HollywoodLife. “Sadly, we frequently lose the plot of what makes us uniquely lovely.  Typically all of us want a reminder, and ‘How Lovely’ units out to do exactly that.”

(Malik-Daniels)

Along with the launch of the brand new music, the band is launching the #HowBeautiful problem. “Taking a cue from the music’s pre-chorus that states ‘I would like you to see what I see,’ OTO’s the #HowBeautifulChallenge seeks to do exactly that,” the band tells HollywoodLife. Serving to the band with the #howbeautifulchallenge and social media marketing campaign is the JED Basis, a nonprofit that works to guard the emotional well being of America’s teenagers and younger adults, working with excessive colleges and faculties to strengthen their suicide prevention applications, psychological well being, and substance abuse techniques.

(Malik-Daniels)

“We’re impressed by On The Outdoors’s message of inclusivity with the #howbeautiful problem and their steps to make a distinction on this planet of comparability tradition,” Adee Sharpen of the JED Basis shared in an announcement. “This problem will hopefully attain younger people who find themselves hurting and notice they aren’t alone and that there’s assist standing by.”

@ontheoutside

Simply thought it’s best to know… 🥰😘 (NEW SONG LINK IN BIO) #ontheoutside #boyband #funny #perspective #pov #fyp #howbeautiful

♬ How Beautiful – On The Outside

Shortly creating an enormous following on-line after their formation in 2019, OTO has usually been described within the press as “if One Course had a love youngster with Dan + Shay.” Whereas that’s a good description of a band that has acknowledged the fluidity between pop and nation in these fashionable years, OTO is clearly carving out their very own path within the music world. With a handful of highly effective singles underneath their belt – “How Did You Know,” “Why Me,” “Simply Hold Driving,” to call a couple of – and an enormous fanbase on TikTok (4.2 million and counting), it gained’t be lengthy earlier than bands are being in comparison with OTO.

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