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Here are the 24 best pieces from H&M’s spring collection that just hit the runway during Copenhagen Fashion Week

For those who thought Fashion Week was all about tremendous costly, extremely high-end designer manufacturers showcasing their newest choices, H&M‘s SS21 Studio Assortment launch at Copenhagen Trend Week this afternoon must show in any other case.

Marking its digital runway debut, the high street stalwart launched its imaginative and prescient for subsequent season with journey and self-expression in thoughts.

Created by an in-house design staff on the model’s Stockholm atelier, the much-loved ‘Studio’ collections are H&M’s most fashion-forward, restricted version choices that are unveiled biannually.

Designed to be cherished perpetually, the spring/summer 2021 assortment has been crafted predominantly from sustainably-sourced materials, and sees tassels and fringing aplenty as intelligent modern design particulars embellish and elevate basic shapes and timeless staples.

An electrical color palette provides a enjoyable dimension, with eye-catching coral-oranges and neon yellows balanced by extra impartial tones of black and beige.

“The SS21 assortment muse finds journey and fantasy within the on a regular basis,” defined Ann-Sofie Johansson, Inventive Advisor at H&M. “The gathering is a concise edit of optimistic seems to be to really feel snug and assured in.”

“We needed to seize the perspective of a assured and self-expressive explorer,” revealed Angelica Grimborg, Idea Designer at H&M Studio, “so there are many daring items with under-the-sea references. The fringed skirt feels virtually octopus-like, whereas the cropped painted leather-based jacket is a contemporary tackle a maritime basic.”

“Equally, we added parts, akin to tendril-like curls and irregular buttons, in order that items really feel as if pulled-from-the-ocean.”

The excessive avenue label’s choice to not solely placed on a digital runway present however to take action at Copenhagen Trend Week – having beforehand proven throughout Paris Trend Week – is a testomony to the Danish capital’s ever-growing affect inside the trade.

“We’re comfortable that H&M have chosen to indicate their H&M Studio SS21 assortment in Copenhagen,” stated Cecilie Thorsmark, CEO Copenhagen Trend Week, “because it continues to emphasize the significance of Copenhagen Trend Week as a key world style week, for each its showcase of the main Nordic manufacturers and its devoted give attention to constructive change within the style trade.”

The H&M Studio SS21 assortment will land in chosen shops and on-line at hm.com from 18 February 2021.

Scroll all the way down to see our Trend Editor’s decide of the H&M Studio SS21 highlights…

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