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GANNI and Levi’s have teamed up to create the most epic sustainable denim collection – and you’re going to want every piece

In case you’re struggling to seek out issues to brighten your drab and drizzly Monday, we would have simply the ticket. Scandi fashion brand Ganni (yep, the brains behind these epic checked midi dresses and chunky Chelsea boots you are seeing *all over the place* on the ‘gram) and iconic American denim model Levis have introduced that they’ve teamed up – for the second time – to launch a set of timeless denim jeans, denim jackets, denim dresses and tops. They usually’ll all be obtainable to buy this Wednesday.

Following on from their earlier upcycled, rental-only GANNI & Levi’s® “Love Letter” assortment that launched final August, the brand new collaboration performs off the manufacturers’ mutual appreciation for each other – suppose Ganni’s playful designs (Peter Pan collars and enjoyable but timeless prints galore) mixed with Levi’s iconic cuts. Plus, every bit options the distinctive Levi’s® x GANNI again patch.

However whereas the gathering itself is the right marriage of every model’s signature types and hero shapes – however that is not really probably the most thrilling half. The truth that it is sustainable is. The brand new assortment celebrates each manufacturers’ efforts in direction of sustainable trend, with each piece crafted from cottonized hemp. Hemp typically requires much less water and fewer pesticides in cultivation than conventionally grown cotton, and the hemp blended into these clothes comes from rain-fed hemp crops, which reduces water utilization even additional. Spectacular, proper? This cottonized hemp is then handled in a approach that softens the fibre, so each piece within the assortment is comfy and indistinguishable from bog-standard cotton. So. Good.

Karyn Hillman, Chief Product Officer at Levi’s stated of the gathering: “We’re enormous followers of GANNI’s work and this collaboration was a chance to inject their signature and easy femininity into Levi’s iconic denim, utilizing subsequent degree sustainable supplies with cottonized hemp. It’s been superb working with the GANNI staff, we each share a ardour for authenticity, originality, and sustainability. In the end, we got down to encourage genuine self-expression – creating distinctive and straightforward items that individuals fall in love with, and put on time and again and once more.”

Shop All Ganni Shop All Levi’s

We could not have stated it higher ourselves.

For extra from our Commerce Author Sophie Cockett, comply with her on Instagram @sophiecockettx.

After extra denim content material? Head this fashion for GLAMOUR’s final edit of the best denim items *ever* – from denim jumpsuits to high-waisted jeans – and this fashion for the mom jeans we’re including to cart forward of lockdown lifting. Plus tips about model them, after all.



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