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5 People Test: We tried Addison Rae’s ITEM Beauty Lid Glaze, so did it live up to the TikTok hype?

Merchandise Magnificence is the gen Z magnificence model co-founded and promoted by TikTok tremendous star Addison Rae, and due to her 76 million followers who cannot get sufficient of her enjoyable beauty and dance movies, it is already gained a cult standing within the 6 months since launching in August 2020. Propelling the social media star (and daughter of a make-up artist) to a bonafide magnificence boss, all on the age of 20.

With its photographable silver packaging and identifiable pop of blue and orange; a decent vary edit with quirky names corresponding to Lip Quip and Air Hug Concealer; accessible costs and a deal with pure, skin-loving ‘clean and plush elements’, it is pure magnificence heaven for Addison’s followers – all of whom are eager to purchase, attempt to publish their magnificence hauls.

Sound so good, you need in? So whereas Item Beauty isn’t at the moment obtainable within the UK, though we suspect it received’t be lengthy. (Good day, Boots, we’re you!) The excellent news is there’s an Merchandise Magnificence haul up for grabs for 4 fortunate winners and this is how.

Head to @glamouruk on TikTok to your probability to win an Merchandise Magnificence stash, and become involved with our model new problem with Addison Rae, #60sGlamour. For competition T&Cs, click here.

And with Addison gracing GLAMOUR UK’s February digital cowl, she kindly despatched a bunch of the Lid Glaze, a hydrating jelly shimmer shadow, to the GLAMOUR workplace and the group could not resist diving straight in.

5 staffers slick on the Lid Glaze, within the 60s fashion Addison wears for her cowl, and share their seems to be and scores beneath…

Luca Wetherby-Matthews, Social Media Assistant
Product: Lid Glaze in Lunar Drop

I’ve been craving for a second of glam since our world of endless lockdowns started, however I’ve additionally been secretly freaking out about how I’ll instantly go from bare-faced to full-blown glitz after months of not even selecting up an eyeshadow brush. That’s why the Lid Glaze liquid eyeshadow is a little bit of me throughout. Low-maintenance utility (howdy, one swipe throughout the eyelid) however with critical shimmer payoff – the proper completely happy medium of pure glow and *drama*.

The method is well blendable and buildable, supplying you with lots of room to mess around with the way you apply it (you’ll need to actually mix it into the pores and skin to keep away from it going patchy if you happen to layer it up for extra shimmer). This golden champagne shade, Lunar Drop, is getting me excited for summer season, to see it pop and shine within the daylight.

Ranking: 7.5/10

Lottie Winter, Magnificence Editor
Product:
Lid Glaze in Lunar Drop

“I’ve to admit, I am not likely a fan of cream eyeshadows. They all the time really feel heavy and I’ve by no means discovered one that does not crease and go away an oily residue after just a few hours. So after I first opened Merchandise Magnificence’s Lid Glaze, I did not have excessive hopes. Nonetheless, it quickly turned clear that the method was one thing particular – hyper pigmented in order that it may very well be blended out or worn as a block color, in addition to quick drying and non-slip (which means no creasing in any way). I attempted Lunar Drop – a champagne gold with unbelievable iridescence – and used the applicator to use throughout my lids in addition to on the internal corners to make eyes actually pop. It lasted all day and retained its good shine all through, leaving me totally transformed to cream eyeshadows (effectively, this one not less than).

Ranking: 9/10

Chloe Legal guidelines, Social Media Director
Product: Lid Glaze in Coin Toss

The entire web desires to get Addison’s magnificence tips and ideas, and with Merchandise Magnificence I really feel like I am lastly one step nearer to that dream. I used to be fortunate sufficient to attempt the Lid Glaze, in shade Toin Coss. I really like metallics, browns, and coppers – so this was proper up my avenue. It glides on easily, with a novel jelly texture, and feels weightless. I am normally a fan of a extra pigmented and daring eye, however that is truly a stunning subtle-take on a metallic eye.

Ranking: 8.5/10

Sheilla Mamona, Magnificence & Options Assistant
Product: Lid Glaze in Sunday 3AM

“I’ll be sincere, on the subject of the attention division, I’m not probably the most adventurous. I like a easy however slick cat eye and each now and again I will add some brown eyeshadow to contour my eye socket for a splash of sultry smokeyness. I get pleasure from glitter, however extra so from a distance, AKA, not on me, so it is honest to say that I used to be slightly hesitant to do that Lid Glaze.

On first impressions I really like the packaging. It’s enjoyable, compact, with a large and durable wand that makes utility really easy, as you may apply it sideways for a extra exact thinner line throughout the lash line, or entrance methods for packing the product onto the centre of the lid. It dries in a short time on utility, so if you happen to do need to mix, go fast. In any other case it is fairly smudge-free and you’ll assure it staying sturdy all day lengthy.

So whereas I’m not a lot of a glitter lid babe, so far as liquid glitter eyeshadow goes, I believe this seems to be fairly cute!

Ranking 7.5/10

Deborah Joseph, Editor-in-Chief
Product: Lid Glaze in Pink Gold Iridescent

Addison Rae is probably the most profitable TikTok influencer of all time and with tens of millions of Gen Z girls world wide desperate to get their fingers on a slice of Addison magic. I’m wondering does her social wizardry switch to magnificence I’m wondering?

The packaging of Merchandise is definitely promising – metallic and glossy with pastel lettering, it’s younger, contemporary and cute – and the scale of a miniature so matches neatly into any pocket or purse. I attempt the metallic pink, which I’d by no means usually go for – I desire greys and brown on my eyes – nevertheless it’s so delicate and sparkly and totally different it conjures up me to attempt a blue mascara with it – additionally not a glance I usually go for. I like it. However my daughters, who’re at the moment preventing over it, like it much more

Ranking: 8.5/10

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